Omotesando

Omotesando is an avenue, subway station and neighbourhood in Tokyo stretching from Harajuku station, the foot of the famous Takeshita Street, to Aoyama-dori where Omotesando station can be found.

Zelkova trees line both sides of the avenue. Around 100,000 cars drive down the main street daily which serves as the main approach to Meiji Shrine.

It is known as an upscale shopping area featuring several international brand outlets, ranging from Louis Vuitton and Gucci to the more affordable Gap (clothing retailer), The Body Shop, Zara, and others.

Omotesando is also home to the famous Japanese toy store Kiddyland, a well known and extremely trendy shopping center geared primarily toward young women Laforet, Oriental Bazaar, and Gold's Gym.

It is sometimes referred to as "Tokyo's Champs-Élysées." Its latest development, Omotesando Hills, opened in 2006.
Omotesando's side streets feature a range of trendy cafes, bars, and restaurants, as well as boutique stores specialising in everything from handbags to postcards to vintage glass bottles.

Takeshita Street

Takeshita Street is a pedestrian-only street lined with fashion boutiques, cafes and restaurants in Harajuku in Tokyo, Japan. Stores on Takeshita Street include major chains such as The Body Shop, but most of the businesses are small independent shops that carry an array of styles.

The shops on this street are often a bellwether for broader fads, and some are known as "antenna shops," which manufacturers seed with prototypes for test-marketing. Takeshita Street was a reliable place to go and purchase fake Japanese and American street brand goods from the early 1990s to 2004.

Since 2004, a stronger metropolitan government stance on counterfeit merchandise has led to a decrease of such items being available to the public. Located directly across from the exit of JR Harajuku Station, Takeshita Street is very popular with young teenagers, particularly those visiting Tokyo on school trips, or local young people shopping for small "cute" goods at weekends.

Takeshita Dori Street is Harajuku's main attraction is the Takeshita Dori Street, a narrow and busy pedestrian street featuring various small stores. Here you can find some of Japan and mainly Tokyo's up and coming Gothic type of Teen Fashion.

The street (alley is a better word, as no cars are allowed down this long narrow road) for the younger generation, used to be a quiet humble place about 20 years ago. Nowadays this street is crowded with many young people, especially students.

Takeshita Dori is made up of a wide variety of interesting and cute (targeting teenage girls) stores. This area is a window shopper's paradise.

Yoyogi Park

Yoyogi Park is one of the largest parks in Tokyo, located adjacent to Harajuku Station and Meiji Shrine in Shibuya. What is now Yoyogi Park was the site of the first successful powered aircraft flight in Japan, on December 19, 1910, by Captain Yoshitoshi Tokugawa, following which it became an army parade ground.

During the postwar occupation, it was the site of the Washington Heights residence for U.S. officers. It later was selected as the site for the 1964 Summer Olympics, and the distinctive Olympic buildings designed by Kenzo Tange are still nearby. In 1967, it was made into a city park.

Today, the park is a popular hangout, especially on Sundays, when it is used as a gathering place for people to play music, practice martial arts, etc. The park has a bike path, and bicycle rentals are available.

As a consequence of Japan's long recession, there are several large, but quiet and orderly, homeless camps around the park's periphery. Recently, Tokyo Governor Shintaro Ishihara announced plans to build a stadium -- with room for 100,000 -- in Yoyogi Park in order to host the 2016 Summer Olympics.

Yoyogi Park has a fenced dog run, one of the few areas in Tokyo where dogs are allowed to be off leash. The dog run is located towards the western side of the park, inside the bicycle path, east of the parking lot at the western edge of the park. The dog run's ground is covered in wood chips, and the run is divided into two sections and contains a few benches.

Ganguro Style

Ganguro - face-black is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000, but remains evident today. The Shibuya and Ikebukuro districts of Tokyo are the center of ganguro fashion.

Ganguro appeared as a new fashion style in Japan in the early 1990s and is prevalent mostly among teenage girls and girls in their early 20's to this date. In ganguro fashion, a deep tan is combined with hair dyed in shades of orange to blonde, or a silver gray known as "high bleached".

Black ink is used as eyeliner and white concealer is used as lipstick and eyeshadow. False eyelashes, plastic facial gems, and pearl powder are often added to this. Platform shoes and brightly-colored outfits complete the ganguro look. Also typical of ganguro fashion are tie-dyed sarongs, miniskirts, stickers on the face, and lots of bracelets, rings, and necklaces.

Ganguro falls into the larger subculture of gyaru (from English "gal"), a slang term used for various groups of young women, usually referring to overly childish or rebellious girls. Researchers in the field of Japanese studies believe that ganguro is a form of revenge against traditional Japanese society due to resentment of neglect, isolation, and constraint of Japanese society.

This is their attempt at individuality, self-expression, and freedom, in open defiance of school standards and regulations.The deep ganguro tan is in direct conflict with traditional Japanese ideas of feminine beauty. Due to this, as well as their use of slang, unconventional fashion sense, and perceived lack of hygiene, ganguro gals are almost always portrayed negatively by the Japanese media.

Fashion magazines like Egg and Cawaii magazine have had a direct influence on the ganguro. Other popular ganguro magazines include Popteen and Ego System. The ganguro culture has evolved its own synchronized dances, called Para Para. Participants do predetermined moves at the same time, usually as accompaniment to J-pop music.

Para Para events are held by ganguro circles, and involve either going to clubs to perform Para Para or gathering to learn new dances. One of the most famous early ganguro girls was known as Buriteri, nicknamed after the black soy sauce used to flavor yellowtail fish in teriyaki cooking.

Egg made her a star by frequently featuring her in its pages during the height of the ganguro craze. After modeling and advertising for the Shibuya tanning salon "Blacky", social pressure and negative press convinced Buriteri to retire from the ganguro lifestyle. (wikipedia)

Kogal Style

Kogals (kogyaru, lit. “small/child girl”) are a subculture of girls and young women in urban Japan, one of several types of so-called gals. In general, the kogal “look” roughly approximates a sun-tanned California Valley girl, and indeed, the similarities between the two extend to the linguistic, for both subcultures have derived entire sets of slang terms (“ko-gyaru-go”).

Kogals are not to be confused with the Ganguro subculture, although they are similar. Kogals fashion are perhaps the closest thing to the word “normal” in Japanese fashion sense - the spoilt brat fashion sense that you see all over American and all americanized countries… it screams one word with this sense of fashion: MATERIALISM.

Another interesting fact, since the Kogal standards of living is so high (branded clothes and accessories), often times the supplement their living style by being in questionable activities to earn the extra income.

Critics of the Kogal subculture decry its materialism as reflecting a larger psychological or spiritual emptiness in modern Japanese life. Some kogals support their lifestyle with allowances from wealthy parents, living a “freeter” or “parasite single” existence that grates against traditional principles of duty and industry.

A small minority appear in pornography to finance their habits. More may engage in the practice of “compensated dating”, or enjo kōsai, which may at times border on quasi-legal prostitution.
Internet-based usage of this term has led some Western observers to the mistake of believing that “kogal” means “prostitute”.

Well, don’t let it deter you. You don’t have to do all these things - dressing up as a Kogal is just for fun and can be part of your dress up planner on different weeks.. Although, those tan can be horribly out of place…. (Thitinun Blog)

Visual Kei

Visual Kei refers to a movement among Japanese musicians, that is characterized by the use of eccentric, sometimes flamboyant looks. This usually involves striking make-up, unusual hair styles and elaborate costumes, often, but not always, coupled with androgynous aesthetics.

Some sources state that Visual Kei refers to a music genre, or to a sub-genre of J-rock (a term referring to Japanese rock in general), with its own particular sound, related to glam-rock, punk and metal.

However most insider sources state that Visual Kei's unique clothing and make-up fashions, and participation in the related sub-culture, is equally as important as the sound of the music itself in the use of the term as while similarities can be drawn between some bands; most are from widely different genres including but not limited to Pop, power metal, classical, rap, electronic, and death metal.

Visual Kei emerged in the late 1980s, pioneered by the band X Japan., along with others such as D'erlanger and Color, who are regarded as influencing the fashion and music associated with Visual Kei bands. X Japan's drummer Yoshiki Hayashi used the term to describe the band's slogan "Psychedelic Violence Crime of Visual Shock".

Color vocalist "Dynamite Tommy" formed his record company Free-Will in 1986, which has been a major contributor in spreading modern Visual Kei outside Japan. In 1992, X Japan launched an attempt to enter the European and American markets, but it would take another 8 years until popularity and awareness of Visual Kei bands would extend worldwide.

In the mid 1990s, Visual Kei received an increase in popularity throughout Japan, when album sales from Visual Kei bands started to reach record numbers. The most notable bands to achieve success during this period included, X Japan, Glay, Luna Sea, and L'Arc-en-Ciel, however a drastic change in their appearance accompanied their success.

During the same period, bands such as Kuroyume, Malice Mizer, and Penicillin, gained mainstream awareness, although they were not as commercially successful. By 1999, mainstream popularity in Visual Kei was declining, X Japan had disbanded, and the death of lead guitarist Hideto Matsumoto in 1998 had denied fans a possible reunion.

It wasn't long before Luna Sea decided to disband in the year 2000, and L'Arc-en-Ciel went on a hiatus the same year. In 2007 the genre has been revitalized, as Luna Sea performed a one-off performance, and X Japan reunited for a new single and a world tour. With these developments, Visual Kei bands enjoyed a boost in public awareness, described by the media as "Neo-Visual Kei". (wikipedia)

Harajuku Style

Harajuku became famous in the 1980's due to the large numbers of street performers and widly dressed teens who gathered there on Sunday when Omotesando was close to traffic.

Harajuku style is a Japanese Street Fashion adopted by the teenagers and young adults in the area and its side streets which have many boutiques, trendy stores and used clothes shops.
Japanese Harajuku and Harajuku Style has been used to describe teens dressed in many fashion style ranging from Gothic (also gothic loli), Visual Kei, Ganguro, Kogal, to "cute" Kawaii style clothing. Harajuku lovers may also be dressed as anime or manga characters or the movies (known as Cosplay - Costume play).

Harajuku is a popular iconic location in the entertainment world, both inside and outside of Japan. The girls of Harajuku have been said to be the "Star beauty of Japan".

The American singer Gwen Stefani references Harajuku in several of her songs and incorporates four female dancers dressed like Americanised Harajuku Girls into her background act. A song is even dedicated on her album, Love.Angel.Music.Baby, titled 'Harajuku Girls' is depicted on the stage surface during her music video for Hollaback girl.

Her use - what critics call her appropriation - of Harajuku girls and Harajuku fashion has been criticized by many Asian-Americans for perpetuating stereotypes of submissive Asian women. In 2006, Stefani launched a second clothing line called "Harajuku Lovers," said to be inspired directly by Japan's Harajuku district. Harajuku is also used as an avatar style for new registrants to the popular online world Second Life.

The focal point of Harajuku's teenage culture is Takeshita Dori (Takeshita Street) and its side streets, which are lined by many trendy shops, fashion boutiques, used clothes stores, crepe stands and fast food outlets geared towards the fashion and trend conscious teens.

However, Harajuku is not only about teenage culture and shopping. Meiji Shrine, one of Tokyo's major shrines, is located just west of the railway tracks in a large green oasis shared with Yoyogi Park, a spacious public park. Beautiful ukiyo-e paintings are exhibited in the small Ota Memorial Museum of Art.